Sunrise: Matt Shirvington sizzles in topless photoshoot

He's the new face of Channel Seven's family-friendly breakfast show Sunrise.

But squeaky clean Matt Shirvington has a rather racy past as a shirtless model.

A rare photo has resurfaced of the former Olympic sprinter's long-forgotten modelling campaign for Jockey underwear.

The black-and-white image, released in the early 2000s, shows the handsome athlete wearing nothing but black underpants as he straddles a horse.

His ripped physique and famous bulge were on display in the racy image, which has almost been wiped from the internet in recent years - perhaps due to efforts by Seven's publicity department.

This rare photo has resurfaced of former Olympic sprinter Matt Shirvington's long-forgotten modelling campaign for Jockey underwear in the early 2000s 

Shirvington also starred in an equally racy television ad for Jockey at the time the photo was released.

The commercial shows Shirvington training at Melbourne's Olympic Park wearing nothing but tight Jockey underpants.

The camera cuts to different angles of the shirtless hunk's groin as he runs down the track at top speed, demonstrating the craftsmanship of Jockey underwear. 

Shirvington put his physique on display again in 2014 when he appeared shirtless on the cover of Men's Health magazine after undergoing a six-week fitness transformation

The ad was clearly an homage to the viral photos of Shirvington revealing his sizeable manhood in a tight bodysuit in 1998 when he was competing in the Commonwealth Games. 

Shirvington put his physique on display again in 2014 when he appeared shirtless on the cover of Men's Health magazine after undergoing a six-week fitness transformation.

By following a rigorous exercise and diet plan, the then 35-year-old managed to drop his body weight from 86.9kg to 77.7kg while dramatically decreasing his body fat percentage from 14.3% to 9%.

Matt also starred in an Adidas shoot back in 1999 at the Sydney International Athletics Centre during the height of his sports career 

Fans of the athlete will remember how photos of Shirvington revealing his rather large manhood went viral back in 1998 while he was competing in the Commonwealth Games (Pictured competing in the 200m heat) 

'This wasn’t easy. I had to be very focused on myself during the six weeks and it brought out a side of me – the introverted, competitive, single-minded side – that my wife Jess thought I’d left behind for good when I retired from athletics,' he told Yahoo! Lifestyle at the time. 

On Monday, it was confirmed that Shirvington would be replacing David 'Kochie' Koch on Sunrise after a three-year plan to prepare him for the top job.

Shirvington said he was feeling 'mixed emotions' about the new gig as he joined his new co-host Natalie Barr and predecessor Kochie on the couch for the announcement.

'Just amazing. Daunted. So excited. Happy. Cannot tell you the honour and privilege this is, Kochie, particularly. A huge job. A huge job. And an exciting job,' he said. 

On Monday, it was confirmed that Shirvington would be replacing Kochie on Sunrise after a three-year plan to prepare him for the top job

Both Kochie and Barr said they were thrilled with the choice.

Shirvington, who shares teenage daughters Siena and Winter and a five-year-old son named Lincoln with wife Jessica, admitted that life at home will be 'a little juggle' going forward. 

'I'm lucky I have a little five-year-old Lincoln who goes to bed at about 7.30 each night. So I'll go to bed with him and I'll get up a little bit earlier than him,' he said with a chuckle. 

'But no, it's been great/ Jess and the kids have been so supportive. I've been really shocked at, the support of my family going into an athletics career. And they sacrificed and gave me the chance to do this. They're backing me again,' he added. 

Shirvington will co-host his first edition of Sunrise with Natalie next Monday, 12 June. 

Seven released this new promo picture of Barr and Shirvington shortly after the news was announced 

Shirvington will co-host his first edition of Sunrise with Natalie next Monday, 12 June

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