7 Best Bath Towels for Every Budget, Style, and Bathroom

No matter the temperature outside, there’s no better feeling than wrapping yourself up in a big, cozy towel after a relaxing shower or a soak in the tub. Investing in the best bath towels you can afford is one way to immediately make your bathroom feel more lavish — and the right towel will have you feeling like you’ve just walked into a swanky five-star hotel as you exit the shower.

From plushy microfiber towels to soft, organic cotton bath sheets (like these amazing ones from Brooklinen), there’s something for everyone, even if you’re on a budget. We rounded up seven picks that reviewers rave about, so they’re sure to satisfy even the pickiest towel-shoppers. 

From affordable Amazon options to luxury picks that’ll all but turn your bathroom into a spa, we’ve found towels in a range of prices and styles. Keep scrolling to shop our picks for the best bath towels for every bathroom! 

Best Bath Towels for Every Style and Budget

1. Brooklinen Ultra Plush Bath Towels

Buy at Brooklinen, $62.10 (was $69)

Why we like them:

• 100% Turkish Cotton
• Extra thick
• Durable z-twist construction

Looking for the plushest towels money can buy? Then head on over to Brooklinen to pick up their best-selling Super-Plush Bath Towels. Extra thick for a spa-like feel, these 100 percent Turkish cotton towels get softer and fluffier with each wash, and you get two in a set. These silky soft towels come in six different shades and feature a subtle piping detail along the edges — a stylish and classic touch. 

Promising review: “We are in love with our new super-plush towels. These towels feel like super-luxe hotel towels – and now we get to have that feel every day! If you are looking for a thick and soft towel, don’t hesitate to try these out.”

2. Parachute Classic Towels

Buy at Parachute, $9-$114

Why we like them:

• Quick-drying with Aerocotton Technology
• 100% long-staple Turkish cotton
• Free of harmful synthetic dyes

For a Turkish cotton pick, we suggest these Classic Towels from Parachute. Crafted from 100 percent long-staple Turkish cotton, these towels are exceptionally soft and dry incredibly fast thanks to their innovative Aerocotton Technology. Featuring a ribbed dobby design, you’ll be living a life of luxury with these towels. 

Promising review: “These towels are soft, thick, plush, and feel like you have been wrapped up in a hug after bathing. It’s like I have a luxury hotel towel every day. I’m in love.”

3. Coyuchi Air Weight Organic Towels

Buy at Coyuchi, $6.40 – $142 (was $8 – $178)

Why we like them:

• 100% organic cotton is grown + woven in India
• Loomed from long loops
• Durable, dense, and quick-drying

If you don’t mind spending a bit more on your next set of towels, might we suggest these Air Weight Organic Towels from Coyuchi? Fair Trade certified, these towels are loomed from pure organic cotton sourced in India. Designed to dry quickly, these super-soft bath linens come in eight colors inspired by the earth, water, and sky. 

Promising review: “These towels are just beautiful — the weave, the weight and they dry so quickly! Knowing they are organic just makes them perfect!”

4. Twillery Co. Patric Egyptian-Quality Cotton Bath Towel Set

Buy at Wayfair, $14.99 (was $36.75)

Why we like them:

• 100% Egyptian-quality cotton
• Extra Plush & Absorbent
• Set includes washcloth, Hand towel, and Bath towel

If Egyptian cotton is beyond your budget, try this set, which calls itself “Egyptian-quality cotton” (not to be confused with actual Egyptian cotton, which is quite pricey). While it’s not quite the real thing, this set is super affordable and super-luxurious. Made from 100 percent Egyptian-quality cotton, these towels are soft, thick, and absorbent. Choose from 14 stylish colors to spruce up your bathroom(s) today!

Promising review: “These towels are luxurious and very soft and absorbent as well. The price point makes the towels affordable for those who want to upgrade and not break their budget. Very satisfied with my purchase.“

5. Snowe Classic Bath Towel

Buy at Snowe Home, $30

Why we like them:

• 100% Long-Staple Cotton
• Innovative technology for absorbency and quick drying
• Generously sized

If you love a quick-drying bath towel, you’ll love the Classic Bath Towel from Snowe. With a simple and elegant design, these towels are made from 100 percent long-staple cotton sourced in Portugal that features innovative drying technology for fast absorbency and quicker drying.

Promising review: “My search has been long and dedicated to finding the perfect, luxury and absorbent towel. The search is over. These towels are the best! No more slipping water around, they actually dry you off! Don’t look anywhere else, just add to cart.”

6. Everplush Diamond Jacquard Bath Towel Set

Buy at Amazon, $39.99 (was $69.99)

Why we like them:

• Patented Ever plush technology
•  Microfiber construction absorbs 8x its weight in water
• Machine washable

For a luxurious bath towel set that won’t burn a hole in your wallet, try out the Everplush Diamond Jacquard Bath Towel 6 Piece Value Pack. Available in nine chic colors, this set comes with two bath towels, two hand towels, and two wash cloths — all of which will get softer with each wash. You’ll love the look and feel of these stylish jacquard-embossed towels. 

Promising review: “Just got these towels and they are both soft and absorbent. Definitely following the washing instructions and do not use fabric softener because that can lessen absorbency of all towels in general. These are plenty soft as-is. I use wool balls in my dryer to expedite drying time. I would also say that you should absolutely wash [these] once before use to reduce lint. I did this and was nervous when my lint trap was full. [But] during the first use I had no issues with lint sticking to me. The size of the washcloth and hand towels are also slightly larger than expected, which is welcome! The towel size is on the larger size too… I will absolutely buy more of these and I’m considering them as a go-to house warming gift. If you’re on the fence, give them a try!”

7. JML Luxury Hotel & Spa Bath Towels

Buy at Amazon, $21.99

Why we like them:

• 100% Coral Fleece Microfiber
• Does not pill due to it’s minky and furry texture
• Professional hemmed seaming for durability

If absorbency is what you’re looking for, JML Luxury Hotel & Spa Bath Towels deliver. These microfiber wonders are made from a premium plush soft fleece fabric, and thanks to its higher pile, these towels absorb seven times their weight in water. And with 21 color options to choose from, you’ll be able to mix and match with any bathroom decor. 

Promising review: “I love these towels. I’ve tried every towel available and these are so absorbent it’s unbelievable. I have a microfiber hair wrap that works really well, but, I didn’t realize there were microfiber towels. So glad I looked on Amazon and found these. Also, absolutely no shedding. I can’t say enough about these towels. I plan on buying some for my kids. Thank you for an awesome product!”

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